Galaxy Fold

Concept and design for Samsung’s foldable phone. This work is part of Samsung’s 2019 Visual Identity System:

Our brief was to create a visual system from concept through implementation that unites disparate products under a single recognizable look and feel, inviting reconsideration of the brand. This included:
-Showcasing premium details and features through product visuals.
-Associating the brand and products with the bold attitude of millennials through lifestyle photography.
-Creating environmental graphics that built excitement among tech media and enthusiasts at Samsung’s product reveal event.

Graphis Award Winner : Gold