Oreo Thins

Our team was tasked with rethinking the packaging for Oreo Thins. Restructuring the hierarchy to bring prominence to “Thins” separates this pack apart from the others in the Oreo brand. The light to dark blue gradient in the background modernizes an established brand. Lastly, using the side view of the cookie communicates the thinness of the product in the clearest possible way. Incorporating it into the Thin typography brings wit to the overall design and makes it memorable.