Metallica: “Hardwired…to Self-Destruct”

The concept behind Metallica’s 10th studio album deals with an innate darkness that exists within the psyche. Despite one’s best efforts to evolve, we are doomed to recreate the mistakes we have inherited from our parents, and the destruction hardwired into our DNA.

Inspired by technological glitches, the typography appears to be glitchy to represent a system that is malfunctioning and breaking down.

Inspired by the flame-like quality of CT brain scans, my concept is meant to reflect a war taking place in the mind of each band member.

Graphis Award Winner : Gold

Pentaward Winner : Gold

Clio Award Winner : Silver